About Us

Creating a mental health clothing brand and accessories stemmed from a deeply personal mission: to foster understanding and acceptance around mental health struggles. 

Many individuals suffer in silence, feeling isolated and alone in their experiences. By launching this brand, we aim to convey a powerful message: no one is truly alone in their struggles and it’s essential to open up conversations about mental health.

The intentional misspelling of the brand name is a clever and thought-provoking choice. It serves as a reminder to look beyond the surface and focus on the positive aspects of individuals rather than fixating on minor imperfections. This approach encourages people to embrace their uniqueness and to see the beauty in their differences, promoting a sense of community and support.

By creating clothing and accessories that spark dialogue about mental health, we hope to break down the stigma surrounding these issues. We want to create an environment where people feel safe and accepted to share their experiences with depression, anxiety, PTSD, and other mental health challenges. Our brand aims to empower individuals by validating their feelings and encouraging them to seek help and support without fear of judgment.

Ultimately, our vision revolves around creating a culture of openness and understanding, where mental health is recognized as a crucial aspect of overall well-being. Through our brand, we aim to inspire others to embrace their journeys, connect with one another, and foster a community that prioritizes mental health awareness and acceptance.